Jason Roy

Entries by jason

Web 2.0 2011

Overview

Recently, I had the pleasure of attending the Web 2.0 Conference in SF. It's a small conference (500 people or so) where a lot of web industry leaders get together and discuss the state of the industry and the next big thing. In fact, the term "Web 2.0" was first coined in 2004 at this very conference.

Each year there is a theme, and this year talks and sessions were concentrated around Big Data. There are amazing facts floating around about how there is more data produced in the last year than all of human history ...


Omniture DigitalPulse Debugger Bookmarklet

I was introduced to this great little debugger for omniture products, that makes life here at comparenetworks much easier. Just drag the link below to your browser bar for a great omniture debugger bookmarklet:

Omniture Debugger - Drag me to your bookmarks bar!

You'll get a great little debugger for SiteCatalyst, Test and Target, etc. The article can be found here: Meet the Digital Pulse Debugger


Prioritizing Requirements

Determining Value

Return on Investment

Customer Research 

  • In depth interviews
  • Focus Groups
  • Observations
  • Innovation Games
  • Usability
  • Support Groups

Market Opportunity Scores

2x2 showing satisfaction on the y access and importance on the x axis.

Kano Model

Purley in the solutions phase.

Insert Kano Model Here

Buying Features

Buy a Features

  • Create a list of features
  • Play with 4 to 7 customers at a time
  • Price some features so customers have to pool money

Spend $100 on R&D

  • Create a list of features
  • Ask a customers to allocate R&D budget with their list of features

Subjective Value Determination

What ...


Google's Collatoral Damage

Great Infographic -

Google's Collateral Damage.

Infographic by SEO Book


Left Brain Search = Google. Right Brain Search = X

Description

Directly from the event website - Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on ...


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