Determining Value
Return on Investment
Customer Research
- In depth interviews
- Focus Groups
- Observations
- Innovation Games
- Usability
- Support Groups
Market Opportunity Scores
2x2 showing satisfaction on the y access and importance on the x axis.
Kano Model
Purley in the solutions phase.
Insert Kano Model Here
Buying Features
Buy a Features
- Create a list of features
- Play with 4 to 7 customers at a time
- Price some features so customers have to pool money
Spend $100 on R&D
- Create a list of features
- Ask a customers to allocate R&D budget with their list of features
Subjective Value Determination
What ...